Privacy Policy

1. Who We Are

This privacy policy applies to the website premiercrown-trading.co.uk operated by PREMIERCROWN TRADING LTD, a private limited company registered in England and Wales under company number 17369580.

Our registered office is at 83 Ferndale Crescent, Carshalton, England, SM5 2FG. You can contact us at [email protected].

We are the data controller for personal data collected through this website and the wholesale enquiry process. We are committed to protecting your personal data and handling it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Personal Data We May Collect

We may collect and process personal data that you voluntarily provide to us when you use this website or submit a wholesale trade enquiry. This may include:

Contact information: Your name, email address and telephone number.
Business information: Your company or organisation name and role.
Wholesale enquiry information: Product category, buyer type, quantity, intended use, destination and timeframe details submitted voluntarily as part of a wholesale enquiry.
Commercial context: Any additional purchasing notes or requirements included in your enquiry.
Website usage data: Information about how you use our website, collected through cookies or analytics tools where applicable.

We do not collect sensitive personal data (special category data) through this website. We do not process payment card data through this website.

3. How We Collect Personal Data

We may collect personal data through the following means:

Wholesale enquiry forms submitted through the Contact page.
Direct email communications sent to our contact email address.
Website analytics tools, where applicable (see Cookie Policy).

4. How We Use Personal Data

We use the personal data we collect for the following purposes:

To respond to wholesale trade enquiries submitted through the website or by email.
To discuss wholesale requirements, product categories, quantities and supply details with buyers.
To communicate about wholesale enquiry progress and next steps.
To maintain records of wholesale trade discussions where relevant.
To comply with our legal obligations.
To operate and improve this website.

We will not use your personal data for unsolicited marketing without your explicit consent.

5. Lawful Basis for Processing

We rely on the following lawful bases for processing personal data:

Legitimate interests: Processing wholesale enquiry data to respond to buyer requirements and manage trade discussions is necessary for our legitimate business interests as a wholesale trading company, provided those interests are not overridden by your rights.
Consent: Where you tick the consent checkbox on the enquiry form, we rely on your consent to process the data submitted. You can withdraw consent at any time by contacting us at [email protected].
Legal obligation: Where we are required to process personal data to comply with applicable law.
Contract: Where processing is necessary to take steps at your request prior to entering into, or in the performance of, a supply agreement.

6. How Long We Keep Personal Data

We retain personal data only for as long as necessary for the purposes described in this policy, and in line with applicable legal requirements. In general:

Wholesale enquiry data is retained for as long as the trade discussion is active and for a reasonable period thereafter for record-keeping and legitimate business purposes.
Data submitted in enquiries that do not progress to a trade discussion is deleted within a reasonable period after the enquiry is closed.
Legal and financial records are retained in line with UK statutory requirements.

You can request deletion of your personal data at any time by contacting us, subject to any overriding legal obligation to retain it.

7. Who We Share Your Data With

We do not sell or rent personal data to third parties. We may share personal data with:

Service providers who assist with website operation, email communication or form processing, where appropriate data processing agreements are in place.
Professional advisers (such as legal or accounting advisers) where relevant.
Law enforcement or regulatory authorities where required by law.

Where personal data is transferred outside the UK, we take appropriate steps to ensure adequate protection in line with UK GDPR requirements.

8. Your Rights Under UK GDPR

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct inaccurate or incomplete data.
Right to erasure: You can ask us to delete your personal data, subject to legal obligations.
Right to restriction: You can ask us to restrict processing of your data in certain circumstances.
Right to data portability: In certain circumstances, you can ask for your data in a portable format.
Right to object: You can object to processing based on legitimate interests.
Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.

9. Cookies and Analytics

This website may use cookies. Please see our Cookie Policy for full details of how we use cookies and how you can manage them.

10. Website Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss or disclosure. However, no internet transmission is completely secure and we cannot guarantee the security of data transmitted to or from this website.

11. Links to Other Websites

This website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and we encourage you to read their privacy policies before providing personal data.

12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in law, our practices or our services. The date of the most recent revision is shown at the top of this page. Continued use of this website after changes are posted constitutes acceptance of the updated policy.

13. Contact

For any questions, requests or concerns about this privacy policy or your personal data, please contact us at [email protected].